Anecdotes help to maintain reader interest. Quotes and interviews.
Invite the reader to take sides by making a controversial statement. Decide what your audience would want to know about. What does the audience need to learn after reading the article?
Heighten the drama of an event or incident to intensify its appeal. Record everything on your notecards! An effective headline: Grabs the reader's attention and persuades them to read the article Highlights the main idea of the article.
Provide any necessary background information. The purpose of a feature article will vary depending on the media it is meant for. Who is the primary audience? In humorous articles, exaggeration and generalisation are used to heighten humor.
Gather information: internet, books, encyclopedias, newspapers, etc. Encouraging a change of attitude or opinion. First paragraph- main idea of article presented.