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Osterwalder and Pigneur state that the value proposition Value proposition be studied through its entire value life cycle. Often a subheadline will be provided underneath the main headline, expanding on the explanation of delivered value and giving a specific example of why the product or service is superior to others the consumer has in mind.
Value-centered strategic intent: Where do you intend the organization to be in the foreseeable future and what principles will guide the journey? What value does the product or service provide?
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Of course, the unique part needs to be something customers actually care about. Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat. Key activities can be divided as: Internal key activities are the activities that are made inside the organisation External key activities are the relations between the organisation and its partners Key resources are the main assets that are needed in the process of adding value to the product or process for the customers.
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