Case study of macro environment

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In my opinion, the internal and external environments are extremely significant to be measured concerning the performance of the company not to mention the efficiency. The aim of this specific report is to demonstrate the significance of micro and macro environment analyses where companies could apply the resources in the most effective way in order to further improve targeted marketing strategies and broaden selling capabilities. Technological developments affect the product with regard to its form, shape and size not to mention brand awareness. The first drink was created in a pharmacy and the company has now almost reached to monopolize the beverage industry. Was the product different from others? Social Factors:Every Nokia employee has influence over Nokia's performance and reputation in issues of health, safety, security, employee relations, corporate citizenship and human rights. External factors, which are divided into two types -the Micro and Macro environment-, can affect the entire business even the economy. Health reports concerning 3. Furthermore, based on Business Insider , of all beverages consumed every day around the world, Coca-Cola products preserve the 3. The answer to all the above inquiries is YES!

Journal of Marketing Research, Vol. External Business Analysis The outer business environment is more powerful than the internal one.

Coca cola micro and macro environment

Did Coca-Cola measured the opportunities and the threats? An evaluation of marketing strategies undertaken by Coca Cola Company as a multinational corporation in Nigeria. Macroenvironment 1- Micro Environment:Following are the microenvironmental factors which affects the company: The company Suppliers Marketing intermediaries Customers Competitors Publics 2- Microenvironment:Following are the macroenvironmental factors which affects the company: Demographic environment Economic environment Natural environment Technological environment Political environment Cultural environment Competitive Analysis:- 8 Pa ge Visually, there is no any key competitor to NOKIA as comparing its vast market and demand, but still, we can consider the following companies as its competitors: Ericson Motorola Samsung Siemens Sony These competitors of NOKIA has also a big market, but as compared to NOKIA, we cannot say that they can compete this organization at the same level of competition. We are making corporate responsibility an integral part of decision-making in all parts of our business. For instance, a bottle of Coca-Cola 1,5lt in was costing 0. This research is particularly outstanding for the reader because it will describe the 4Ps of a well-known company, which is Coca-Cola, not to mention it will focus on how marketing environment factors of SWOT analysis affect its 4Ps. Despite the fact that the company uses celebrities with the ultimate goal the consumers to integrate the products as required in their everyday life, provides also sponsorship to huge events. Absence in the food and snack 3.

With technology facilitation, Coca-Cola creates unique collectible bottles in various shapes as well as sizes and provides them to consumers' through digital events. Their specialized product is cellular phones. Principles of Marketing, v. It must be stressed that Coca-Cola is a leading manufacturer, distributor and marketer with a various valuable and recognizable brands on both sparkling and still beverages.

Case study of macro environment

Nevertheless, while the beverage industry is considered an oligopoly few sellers and large buyers , the dominants Coca-Cola and Pepsi have formed a cartel agreement to ensure a pricing balance. Finally yet important, Coca-Cola enters the music industry in collaboration with Spotify, providing its customers with music on demand and the ability to connect with those who love the same type of music around the world Coca Cola, Indirect competitors 2. Technological forces Coca Cola looks very carefully at customers' feedback and invests in their needs for many years, giving the company a human-centric character. The Internet, globalization and digitization contribute to the markets. For instance, Coca-Cola offers huge discounts on bulk purchases. Today, we are moving from voice services to services driven by data and multimedia. It should decrease its prices of the sets so that the sets may become in reach of every user and the market may increase and become the cause of increasing profit rate. Advance technological instability infrastructure 12 Related Papers. Bukowiecki, L.

Was the product different from others? In this way, Coca-Cola affects the promotion. Furthermore, based on Business Insiderof all beverages consumed every day around the world, Coca-Cola products preserve the 3.

marketing environment case study pdf

Suggestions Though the NOKIA is the worlds largest cellular phone company and has the very efficient features and facilities but there are some suggestions by me after analyzing and researching about this company. Thus, the company this time of period cannot carry out any promotional action of its products because it will seem to be against the habits of a religion and spoil its brand.

Macro environment factors affecting business pdf

The aim of this specific report is to demonstrate the significance of micro and macro environment analyses where companies could apply the resources in the most effective way in order to further improve targeted marketing strategies and broaden selling capabilities. A clear mission statement acts as an invisible hand that guides people in the organization. Today, we are moving from voice services to services driven by data and multimedia. This creates a crucial dilemma for the company because consumers do not meet the need for survival but the desire. For Coca-Cola , customers affect the place of 4Ps. Strategic Direction:The mobile phone is fast becoming the centerpiece of personal communication, allowing us access to an ever-widening range of services. Operations Strategy. So while analyzing the portfolio of NOKIA, it was found that its product of cellular phones, especially its GSM sets were making more profit to the company as compare to its other products. It is true that economic forces promptly affect the price. Marketing Strategy As we move into the Mobile World, we remain committed to strong growth, profitability and responsible market leadership. Considering the factors related to this topic, the question of what specific consequences arise when addressing this thesis must be elaborated. It must be stressed that Coca-Cola is a leading manufacturer, distributor and marketer with a various valuable and recognizable brands on both sparkling and still beverages. Figure 2 David Wolfe, Price Price is the heart of a business because it secures its profits.

A huge example is its distribution in a Muslim country. To achieve this, each enterprise must follow a sequence of steps.

Expansion to logistics area for harmfulness of Coca-Cola cost amortization 4.

case study on business environment pdf

Coca-Cola has to deal with the given problem either by increasing its prices or by maintaining them, with a less favorable profit.

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SONY MICRO AND MACRO ENVIRONMENT